NewToCulture

I designed the brand identity and a modern, minimal web experience for New to Culture, a tote bag brand dedicated to blending everyday utility with cultural storytelling.

A MacBook Pro displaying the 'About NewToCulture' webpage, showcasing clean typography, brand storytelling, and the red square logo.
The primary NewToCulture logo featuring bold white and dark navy typography against a vibrant coral red background.
A technical sheet showing NewToCulture logo variations, including colored, vertical, horizontal, favicon, and tagline versions.
A brand style guide page titled 'Logo Spacing' illustrating the 112-pixel clear space requirements around the NewToCulture logo.

Project information

  • Category: UI/UX Design & Brand Design
  • Client: NTC
  • Project Length: 2 Months
  • Visit Project: View in Figma

Project Description

Led the comprehensive brand identity and digital design for New to Culture (NTC), a clothing brand utilizing tote bags as canvases for cultural storytelling. The project encompassed end-to-end visual identity creation, including a versatile logo system, contemporary typography, and a curated color palette. This identity was then seamlessly translated into a minimal, narrative-driven web experience. Through strategic research, wireframing, and high-fidelity UI design, the final digital presence effectively balances commerce with storytelling, ensuring a cohesive and engaging user experience across both physical products and online touchpoints.