Wellness Center Marketing

As a Digital Design Specialist, I created cohesive print and digital promotional materials to drive student engagement and increase program visibility for the University of Colorado Denver Wellness Center.

A desk mockup of a promotional acrylic stand featuring a QR code and an invitation to follow CU Denver Wellness on Instagram.
A marketing flyer for a Spring 2026 Group Fitness Schedule, featuring a grid of class times and instructors over a pastel gradient background.
A stack of purple flyers for International Overdose Awareness Day, featuring white and orange typography with an infographic showing the percentage of students affected by opioid use.
Hands holding a green flyer for a Mental Health First Aid course, displaying a list of offering dates and course learning objectives.

Project information

Project Description

Designed a cohesive suite of print and digital promotional materials for the University of Colorado Denver Wellness Center to increase student engagement and event participation. Spanning initiatives like group fitness schedules, Mental Health First Aid courses, and social media campaigns, the project involved end-to-end design execution from stakeholder research and conceptualization to final layout and typography. By incorporating clear visual hierarchies, consistent branding, and scannable QR codes, the final assets effectively communicated essential wellness resources across both physical on-campus displays and digital platforms.